This collection of case studies provides insight into how I use strategic communication, creativity, and a deep understanding of institutional needs to achieve successful outcomes. Through targeted campaigns and thoughtful content, I consistently drive engagement and enhance brand identity. My Ability to adapt strategies to meet specific goals, overcome challenges, and amplify organizational success makes me a valuable asset to any team looking to elevate its communications and marketing efforts.
Branding Campaign
This comprehensive branding campaign for Washburn University School of Law focused on revitalizing its recruitment efforts through a modern, user-friendly website and cohesive marketing materials. The project aimed to showcase the law school’s strengths, such as its new building, the innovative Third Year Anywhere program, and affordability, while targeting prospective students from various backgrounds. The initiative not only improved Washburn Law’s visibility but also resulted in a measurable increase in applications and deposits. Read the full case study to explore the strategy, creative approach, and impactful results.
Engagement Campaign
Faced with the challenge of maintaining alumni engagement during the COVID-19 pandemic, Washburn University School of Law pivoted to virtual strategies that expanded alumni outreach beyond geographic limitations. By creating innovative online meetups, specialized social groups, and student support initiatives, the law school strengthened its alumni network and exceeded engagement goals. This campaign not only kept alumni connected but also secured crucial donor support and provided meaningful opportunities for students. Read the full report to learn more about the strategies and results behind this successful engagement effort.
Communications Plan
Washburn University School of Law’s 2024-25 Recruitment Communications Plan outlines a dynamic strategy aimed at increasing the institution’s visibility, attracting high-quality applicants, and expanding the law school’s national presence. Key components include targeted digital advertising, email and text messaging campaigns, content marketing, and robust social media engagement. Through visually appealing print materials, strategic use of rankings, and a focus on unique programs like the Spring Start option, this plan is designed to meet the needs of prospective students while showcasing the personalized, high-quality legal education Washburn Law offers. Read the full plan to learn how these efforts shaped the overall recruitment cycle.
Karli Davis 